James Cropper PLC Website
James Cropper is a prestige paper innovator who have been supplying distinct, custom-made paper products to many of the world’s leading luxury brands, art galleries and designers since 1845. Plain were asked to help rationalise their website presence to align with business development and the introduction of new products and services.
Our role was to design the user experience and visual appearance of the website. The brief was to play the role of the customer and present the business from their perspective. Through a process of workshops and wireframing we developed compelling yet simple user journeys through the site. For us this was about being authentic to the James Cropper brand – a compelling company manufacturing world leading paper used by global brands.
For a project of this scale, we teamed up with a digital – a partnership which has successfully collaborated on many projects over the years. An important part of the process was to have both agencies in at the ground floor. This enabled good conversations on how the project should be approached and challenge each other on how best to achieve.