James Cropper Tailor Made Service brochure partner story spread
James Cropper Tailor Made Service brochure partner story spread

Tailor Made Service

James Cropper are specialist paper manufacturers in the luxury brand sector. The Tailor Made Service enables brand owners to tell their story through paper and deliver customer experience in a retail environment. Our brief was to showcase what can be achieved with paper and provide a virtual mill tour.

Brand development, Graphic design, Illustration, Art direction, Photography

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Walking through the stages, from consultation, development and production, the book was to act as a leave behind from meetings and a prompt for further discussion.

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James Cropper papers are the perfect substrate for beautiful craft effects such as varnishes, embossing and foiling.
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Colour lives and breathes in it’s environment, responding to different sources of light.

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For the Luxepack events in New York and Shanghai,  we designed packaging from target sectors to be presented on the stand – from the high end drinks market to luxury gift wrapping services.

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James Cropper Kirkby Green paper with a machine varnish, simplified branch design.