James Clay American Craft IPA product photography
James Clay American Craft IPA

American Craft IPA

With a goal of making inroads into supermarkets, beer selling platforms and Amazon, the team at James Clay pulled together some big names in American brewing. The pack needed to be consumer facing and easy to recognise. As this was to be sold on shelves and not necessarily to beer experts, the idea was to play off stereotypes and easy to recognise icons of American culture. The fridge pack was an easy answer to ‘what beers should we pick up’ during the weekly shop.

Brand development, Packaging, Illustration, Copywriting, Photography

James Clay American Craft IPA Illustration
James Clay American Craft IPA Illustration
James Clay American Craft IPA beavers illustration
James Clay American Craft IPA animation
James Clay American Craft IPA top down photography

Complete with authentic snacks – ready for the Superbowl.

James Clay American Craft IPA can illustrations