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Plain Creative Project - Black and White swatch book cover

Black and White

The foundation of luxurious brands and a staple of the design world. Black is the darkest and often the most powerful of shades, a classic colour, recognised as stylish and timeless. James Cropper are internationally renowned as expert creators of black papers; the mill holds recipes for over 50 different shades. White projects purity, cleanliness and clarity; one of the key elements of any palette.

Brand development, Graphic design, Illustration, Photography, Copywriting

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The mechanical information, paper weight and sizes, is always in view, beside the aspirational print techniques.

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To sell the paper to prospective customers, the capabilities and applications needed to be there in plain writing. This needed to be underpinned by actual examples within the design itself – the best way to showcase a papers conversion suitability is to show it.

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Blind Embossing and Foil Blocking.

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A working sales tool – perforated samples allow for leave behinds.