Black and White
The foundation of luxurious brands and a staple of the design world. Black is the darkest and often the most powerful of shades, a classic colour, recognised as stylish and timeless. James Cropper are internationally renowned as expert creators of black papers; the mill holds recipes for over 50 different shades. White projects purity, cleanliness and clarity; one of the key elements of any palette.
Brand development, Graphic design, Illustration, Photography, Copywriting
The mechanical information, paper weight and sizes, is always in view, beside the aspirational print techniques.
To sell the paper to prospective customers, the capabilities and applications needed to be there in plain writing. This needed to be underpinned by actual examples within the design itself – the best way to showcase a papers conversion suitability is to show it.
Blind Embossing and Foil Blocking.
A working sales tool – perforated samples allow for leave behinds.