High House Farm sits on a 1400-acre estate in a truly beautiful corner of the Lake District, the Winster Valley.
Mary and Alec run the farm which, in addition to North Country Cheviot sheep, is home to around 100 pedigree Luing cattle, a rare breed which they are passionate about raising the profile of.
A very hardy breed which can spend all winter outdoors – as one would expect from the Scottish Highland and Island origins – the Luing also has very high environmental accreditations and is responsible for providing a perfect habitat for rare high brown fritillary butterflies.
Our brief was initially to create an identity for Winster Luings along with a suite of adverts for farming journals and publications. This was followed by becoming involved in the organising, planning and promotion of the Luing Cattle Society Open Day in August 2014, the first time it had been held outside Scotland.
Direct mail invitations, posters, leaflets, adverts and a Tumblr blog/micro site were produced, along with a programme for the event and even pump-clips for their own ‘Winster Luing Pale Ale’.
Despite torrential rain, the Open Day was a huge success – having hoped for 400 attendees, the final figure was well over 700.
Look out for Luing beef making an appearance in restaurants and specialist outlets alongside the likes of Belted Galloway, Angus and Hereford.