We have been involved with the promotion of Keswick Mountain Festival for several years and have been delighted to watch it grow.
After the amazingly successful 2014 event, the festival organisers approached Plain to advise with a piece of brand strategy work to help plan for 2015’s festival.
Matt Leigh Enterprises (complete with bandana) brought his knowledge of the outdoor sector and event delivery into play to help with the project too. Together we captured the success stories from previous years along with opportunities to improve. This naturally led to identifying customer groups, their perceptions and requirements from the Keswick Mountain Festival and objectives for 2015.
Once this information had been captured it was time to review marketing approach along with a new logo and development of look and feel.