As part of the Invest in South Lakeland initiative, the Economic Development team at South Lakeland District Council approached Plain Creative to achieve a portfolio of images which represented the economic landscape of the region.
The iconic images of the Lakes and Dales and the northern reaches of Morecambe Bay show beautiful scenery of mountains and lakes, lush fields and tranquil coastline.
From a business development and relocation perspective, this doesn’t tell the whole story. This part of the world is also rich in diverse industry sectors – manufacturing and engineering, technology and innovation, creative and digital – many of whom are successfully competing across the globe.
Local photographer Steven Barber appointed create the images we needed and the initial shoot took place over three days, with Neil directing. Six businesses were photographed each day – fast work but, with Steve’s background in press photography, great results were achieved.
Long days but also great to visit each business and meet some very inspirational people and hear their success stories. The images have provided a backbone for the Invest in South Lakeland activities, with each company also being featured as a business profile in supporting online and printed collateral.