Cumbria Tourism Advertising Pitch

Pitching for new business is something which, love it or hate it, comes as part of the territory for creative agencies. We’ve been invited to tender and submit speculative work on many occasions before: some we’ve accepted, some we’ve declined, some we’ve won and some we’ve lost.

Cumbria Tourism invited us to pitch concepts for an advertising campaign in early 2014, and we accepted. Unfortunately, even though the feedback from the client was very positive, we didn’t win on this occasion. But were happy with our submissions, so here are a few examples of what we proposed.

One proposed approach was to use CT’s corporate identity more prominently and suggest that C doesn’t just stand for Cumbria. There are plenty of misconceptions as to what sort of destination Cumbria is – possibly, one suspects, from people who’ve never visited here – but we think it’s a pretty great place for activities and experiences for everyone, for all ages and for all interests.

Photography used solely for concept purposes. Images © Stewart Smith PhotographySprayway and Visit England

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    Graphic Design

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