What’s not to like?
We received a call from our good friends over at James Clay – could you please develop an engaging flyer to promote the short run of Brooklyn Pennant Ale coming into the country?
The brew was produced as a tribute to the Brooklyn Dodgers Baseball Team who beat their arch rivals the New York Yankees in 1955 to win the baseball World Series.
For us it was important to get across the amazing growth in American Craft beer – reassuring bar and restaurant owners that the beer would fly off their shelves, or in this case founts. We did this in the form of a simple infographic.
This was reinforced with some basic background information to Brooklyn Brewery who are one of the leading lights in craft beer globally.
The piece we produced was an 8 page Z fold, in a handy size for bar owners to keep hold of and read when time permitted. An electronic version was also created to email to targeted database of contacts.
Needless to say, the beer sold really well and we enjoyed sampling the new brew!