The brief here was to create three approaches to present a range of home brew Craft Beer Kits.  Each box was an all-in-one brew kit to entice the amateur craft beer drinker into the world of home brew.

We explored ways to introduce the beer brand onto the labels without overtaking the main brew kit brand.

The hand crafted feel of each design and the integrated messaging was specifically aimed at striking a chord with the craft beer market, as opposed to traditional real ale drinkers and home brewers.


  • Categories:

    Branding, Graphic Design, Identity, Illustration

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