Category Archives: Brands and Branding

Is your business a brand?

The word brand is overused and misunderstood. There, I’ve said it – a bold statement I know, but I believe it to be true.  How often do you hear someone referring to a brand when actually what they mean is their logo (identity). “Can we have some branding on this please?” as though it’s a condiment to […]

How to be a good client

Yes, you did read that correctly.  There are good and bad ways of dealing with creative agencies and the creative process in general. The former will bring meaningful results and (hopefully) return on investment, the latter route is often one of compromise. You may, quite rightly, be considering several creative suppliers before making a decision […]

What’s to become of a problem like Stella?

Let’s be honest, I don’t think I’d ever be writing a piece which is essentially sticking up for one of the biggest, baddest*, multi-national brands and they probably don’t need my help, but here goes. Stella Artois. She’s (one of) the beers we love to hate and it’s easy to throw stones; the delicate slip […]