Category Archives: Angry Rant Corner

Is your business a brand?

The word brand is overused and misunderstood. There, I’ve said it – a bold statement I know, but I believe it to be true.  How often do you hear someone referring to a brand when actually what they mean is their logo (identity). “Can we have some branding on this please?” as though it’s a condiment to […]

Talking ’bout the next generation.

I’m not even going to try and pretend we’re talking about ‘my’ generation because forty-somethings like me aren’t the future of the creative and digital industries. It’s not even the next generation that I’m worried about; it’s the generation(s) that are still in school who, according to a recent survey, won’t get the chance to […]