Monthly Archives: August 2014

How to be a good client

Yes, you did read that correctly.  There are good and bad ways of dealing with creative agencies and the creative process in general. The former will bring meaningful results and (hopefully) return on investment, the latter route is often one of compromise. You may, quite rightly, be considering several creative suppliers before making a decision […]

Talking ’bout the next generation.

I’m not even going to try and pretend we’re talking about ‘my’ generation because forty-somethings like me aren’t the future of the creative and digital industries. It’s not even the next generation that I’m worried about; it’s the generation(s) that are still in school who, according to a recent survey, won’t get the chance to […]